Strategic Communiations│Media Relations

I have proactively pitched and placed stories in the New York Times, Washington Post, Philadelphia Inquirer and dozens of others, while also facilitating hundreds of time-sensitive incoming requests to ensure expert voices are part of important news. 

In addition to regular planning with the health system and Temple, I developed a case study on responding to on-campus situations as a working model for a specific institution.

Capitalized on a sloppy COVID vaccine rollout to showcase a faculty member's expertise on how systems engineering could get shots into arms faster. Op ed ran in the Philadelphia Inquirer. 

Opinion piece I drafted and placed on the importance of international students during a time of immigration upheaval. 

Led the production of multiple scripts for three-day convention for Northwest Credit Union Association MAXX convention, including the President's speech. 

Drafted and placed an op ed by five former Pennsylvania governors calling for merit selection of judges, which ran in five major outlets.

Built out a plan to celebrate seniors who obtained jobs, holding a "career signing day" where they received college swag for sharing where they "signed," which also engaged the companies. 

Celebrated National Engineers Week with multiple student groups hosting an on-campus event, including the now-annual 12th Street Drive with Temple Formula Racing showing their new car. 

Wrote a series of student and alumni profiles to showcase priority academic programs, including the MS in Engineering Management at Temple. 

Resources to our 100+ member credit unions to effectively advocate on behalf of their members. This included preparing plug-and-play toolkits for social media that promoted our annual impact report.
View toolkit> 

Led marketing for campaigns throughout the enrollment funnel, including accepted students through our "meet your fellow problem solvers" campaign. 

Successfully implemented project management system to manage marketing, editorial and creative projects while at Temple. Also assisted in implementing the same system at Penn.